Redesigning ezlukup Mobile App
ezlukup, a mobile app connecting consumers with service providers, aimed to improve its UX/UI for a more Simple, Efficient, Reliable, and Trusted experience.
Challenges
Confusing Interface: The existing design was cluttered, making it difficult for users to find the service providers they needed.
Inefficient Search: The search functionality wasn’t user-friendly, leading to frustration and wasted time.
Lack of Trust Signals: Users found it hard to gauge the reliability and trustworthiness of service providers.
Limited Service Visibility: Certain services weren’t prominently displayed, hindering customer discovery.
We redesigned the ezlukup app to address these challenges and create a seamless user experience.
UX Research
User interviews, surveys, and competitor analysis were conducted to understand user needs and pain points.
Information Architecture
The app’s information structure was reorganized for easier navigation and service discovery.
UI Design
A clean, intuitive, and visually appealing interface was created to enhance user engagement.
Usability Testing
Prototypes were iteratively tested and refined based on user feedback.
Research
Pain Points
- Users found the app difficult to navigate.
- Searching for specific services was time-consuming.
- Lack of clear information about service providers made them hesitant to hire them.
Focus on User Needs
We prioritized user needs by simplifying navigation, refining search functionality, and providing clear information about service providers.
Building Trust
Integrating user reviews, ratings, and verification badges for service providers increased user confidence.
Improved Service Visibility
Services were categorized logically and presented visually to enhance discoverability.
Increased User Engagement
The redesigned app led to a significant increase in user engagement and time spent on the platform.
Improved Search Efficiency
The refined search function resulted in users finding service providers more quickly and easily.
Enhanced Trust
Clearer information about service providers and integration of trust signals increased user confidence.
Greater Service Visibility
Improved organization and presentation of services led to a higher discovery rate for providers.
I wanted to take a moment to express my appreciation for the outstanding UI/UX design work you’ve delivered for our project. Your imaginative designs and experimental approach to new ideas have truly impressed us. What’s most commendable is how you’ve managed to infuse freshness into the interface and interaction while still maintaining the integrity of the user’s behavioral patterns.
Anand Singh
Founder, ezlukup
Conclusion
The redesigned ezlukup app created a more Simple, Efficient, Reliable, and Trusted user experience, ultimately improving user satisfaction and achieving the platform’s core objectives.
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